History 

Hungary: Outlook

43 of 57

In autumn 2004 we started preparing our branch expansion strategy. We plan to extend the current network by 60 branches to 100 branches by 2007 and significantly increase the number of our customers by sharpening the focus on customer needs and providing standardised services.

Comprehensive measures such as the expansion of mobile sales units, cooperation agreements with local financial service providers and improved cross-selling will help us to achieve the market position we are striving to attain in retail business.

We aim to increase our market share of deposits to over 7% and our market share of loans to over 9%. Our growth strategy in corporate banking focuses on small and medium-sized companies; we plan to offer these companies loans under EU assistance programmes and investment loans, account packages and leasing products.

43 of 57